“There was a farmer who grew corn. Every year his county held a contest to determine which farmer grew the best corn. Every year he won. Year after year this farmer grew the best corn in the county and he won the award. One day, a visitor noticed that this farmer gave some of his […]

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There are a lot of ways to go out and ‘get’ a hold of people. There are a lot of ways to try to locate the right person to talk to. A new trend is to use ‘name sourcers’. Whether or not this is a successful trend or not, the companies and people that have […]

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Its an interesting phenomenon that some sales people believe that bullying is a valid tactic. Used car dealers, for example, have brought this to a whole new level and are still stuck in the concept that if they breathe down your throat, you will buy from them. Personally, I’ve never bought a car from a […]

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Go-to-Market Strategies just sent out their newsletter with the “<a target=”_blank” href=”http://www.gotomarketstrategies.com/tip_topfivemarketingmistakes.htm”>Top Five Marketing Mistakes Companies Make..And How to Recover!</a>” The information gained is certainly of interest, but one of the points is very accurate in terms of working with a lead generation company. The information stands on its own when you consider a purely […]

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Although, I’m sure that some people prefer the door-to-door method, I know that I, personally, will never buy something from a person walking up to my door — yet I have done it over the phone. Whether this is a psychological block or human nature, I can’t say — I do think that it has […]

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If you’re a social and professional networker, LinkedIn is a great company. Through their service (which is free for the basic member), you can connect with dozens, if not hundreds, of people through your extended network. I’ve also found it to be of excellent use for simply keeping up with people as they move around […]

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The subject is from “Funky Uncle Marketing“, a blog I recently stumbled on. He wrote an entry on May 16th (2006) about a study from Go-To-Market Strategies that I’d forgotten about.
In it, the following information is noted:

They dialed, on average about 15-18 prospects in an hour
They connected with a person about 20-30 percent of the […]

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One of the key aspects of ensuring that your company’s sales team has the chance to be successful is to select the right referral generation company. If you make the wrong choice, there are a significant number of possible drawbacks including invalid leads, wasted time or even legal concerns. However, if you make the right […]

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